Unpacking Digital Product Creation in Apparel For decades, fashion designers and their teams have experienced an often painful and expensive process when it comes to creating a new collection. From creating designs, to sourcing materials, to actual production, getting a new collection to market is a complicated and cumbersome endeavor. Sadly, these obstacles have stifled creativity and innovation, limiting the number of great ideas—and great fashion—available to the world. The rise of global processing power is changing all of that. As with many industries, new software and systems are having a significant impact on the fashion industry as well.